The gig: Spending days at the mall talking to people and figuring out what's cool.
The expert: Liana Morgado, Research Manager, Look-Look
The best part: Talking to trend-setting teens and traveling around the country to find them.
Getting there: Watch TV and read magazines. Then study sociology, anthropology, psychology, marketing or business in college.
Cool fact: Being conscientious is "in." (Think Brad Pitt in his environmentally-friendly Toyota Prius.)