March 20, 2013

March Madness Money


EJ Singler: We’re just so excited we get to play and have the opportunity to showcase our skills and our team in the tournament.

Julian: If EJ Singler of the Oregon Ducks is excited for March Madness, imagine how advertisers feel.

In 2012, the NCAA basketball tournament took in more than a billion dollars in commercial revenue, according to a media research organization. That makes it the most profitable sports competition ever, bumping the Super Bowl to number two.

And this year, companies like GM, AT&T and Coca-Cola are spending nearly $1.5 million for a 30-second commercial during the final championship game.

By the way, advertisers can’t use the words ‘March Madness’ in their commercials unless they pay millions more to the NCAA which has trademarked the phrase.


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