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Are ads that invite you to play a game the next big thing?
Shelby: These Japanese ads are going interactive, like this perfume ad where you can swat away the flower petals.
Using high-tech tricks like holograms, touchscreens and Kinect-like games, these ads are taking shopping to a whole new level.
Advertisements are popping up as projections onto buildings or lighting up walls as animated murals, and even showing up in bathroom sinks.
ABOUT CHANNEL ONE NEWS
Our mission at Channel One News is to encourage students to be informed, digital-savvy global citizens. We are a Peabody and Telly award-winning program broadcast to nearly 5 million young people across the country. Our daily news show and supplementary educational materials are aligned to Common Core State Standards (CCSS) and designed to help students, teachers and parents interpret the news and spark important conversations.