May 23, 2014

The NBT: Spritzing


Scott: Alright. Well, now it is time for you to help us discover the Next Big Thing. This week, we have got something that could help your reading pick up some major speed. But first, let’s see what you thought about last week’s idea.

We told you about smart tags, the gel-based temperature-sensitive tags placed on the packaging of food that tells you when food is still okay to eat. So, are smart tags the next big thing? Fifty-nine percent of you said, ‘Yes, that’s fresh!’ But forty-one percent of you said, ‘No, that’s foul!’

Now this week, I know you have heard of speed-reading and sprinting, but have you ever heard of spritzing? Well, it may completely change the way – and the time it takes you – to read your messages, homework and books.

Look at this screen. Can you keep up with the words? They are flashing at a pace of 350 words per minute with the option of increasing the speed to 600. Welcome to spritzing.

Frank Waldman: There is a recognition point where your eye recognizes a word. What we discovered was if we position the word at the recognition point, your eye doesn’t move at all.

Scott: He says you can actually train your eye to read faster and faster, consuming more content in less time.

The founder says thousands of companies have contacted him about using the technology, and eventually it will be used in phones, smart watches and Google glasses.

So, what do you think? Is spritzing the next big thing? Well, go to and vote.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>