Impact: Fight Political Apathy

By Andrew Plotch 02.08.2016 blog

When I founded the Fight Apathy Campaign in 2011, my sophomore year of high school, it was because I felt something missing in my high school. I wanted to start conversation about politics and the real world issues that surround us.

After talking over the idea with friends I designed a sticker with a very simple prompt: “I believe in…”

CA9pgVXVEAAEtPbWe planned on handing out the stickers when students entered school and encouraging them to fill it out. We handed out markers and asked them what they believed in—everything from marriage equality to a flat tax. The first event went even better than I hoped. Students, teachers and administrators all joined in conversations about real-world issues they were passionate about. It transformed the school, turning classrooms, cafeterias and hallways into centers for student initiated discussions. The event reinforced what I already knew: youth care.

We are passionate about the issues that surround us, only it is too rare that someone asks us out thoughts. Already having known how well the campaign worked, we improved the event and ran it again the next year at my high school. That year, a few students at other schools in my area took it on themselves to plan events for their peers too.

The next year, my senior year of high school, I wanted to get as many students involved as possible. The beauty of the campaign is in its simplicity. Anyone with a few committed student organizers and a lot of stickers can transform their school for a day. With help, I built a website, designed posters and materials, produced a video. We launched the campaign and reached out to every school we could, most of them associated with the Junior State of America, but many not. Through the work of so many people, over 80,000 students participated in Fight Apathy in 2014. Students sent me stories from across the country about how the campaign transformed their schools. At many schools, the campaign broke down social barriers, bringing together students who had seldom talked before after they found issues they were both passionate about. Other students connected with peers and teachers who believed in the same issues and then went on to organize activism events together for their communities.

CEBmABWUIAEE8bVIn 2015, over 110,000 students participated in the campaign. This year we’re looking to be even bigger. So far, already we have 125,000 high schoolers across the country excited to join our movement to end apathy. That’s not big enough. We want to engage as many students as possible in the campaign, and to do so we need your help.

To register your school for the 2016 Fight Apathy Campaign and receive free “I believe in…” stickers:

  1. Visit
  2. Check out the “Getting Started” tab for frequently asked questions and resources
  3. Click the “Register” tab at the top

Our website,, has many resources to help make your campaign a success including media releases, social media tips and tricks and posters to prompt passionate conversations within your school. Fight Apathy 2016 is running from February 29th to March 11th, however your school’s event will only run for one day.

Be sure to register as soon as possible to join the movement and end political apathy in your school!


  1. Hailey Constantineau

    I believe in…. Believing in myself and others

  2. Amber Howe


  3. Kieran K

    I believe… abortion is WRONG!

  4. Libby Y

    I believe in women empowerment. For the past three years have been Amelia Earheart, Marie Curie, and Lucy Ricardo. Go girls.

  5. Evelyn Fillmore

    This is a great idea for kids to get involved with politics

  6. Breanna Adcox

    Displaying IMG_20160210_130426.jpg

    I believe in a cure for all diseases

    • Amber Howe

      I agree with you about stopping animal abuse. I hope it stops it never should have happened.

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