Mmm…burger and fries. A classic American culinary combo. We don’t often stop to consider what it takes to put one on the plate though, do we? Like all the water used to produce just one pound of grain-fed beef—nearly two thousand gallons! Or all the greenhouse gasses emitted in the process—as much as all the world’s vehicles, ships and aircraft put together! But what if we could have our burger and feel good about it too? It’s possible with the new Impossible Burger from Impossible Foods, a company founded in 2011 made up of passionate foodies, farmers, scientists and engineers.
What makes this 100 percent veggie burger so believable? A heme protein called leghemoglobin helps it “bleed,” sizzle and taste like beef. It’s also made with wheat, coconut oil, potatoes and other all-natural ingredients, so it uses 95 percent less land, 74 percent less water and creates 87 percent less greenhouse gas emissions than a conventional beef burger. And with no hormones, antibiotics or artificial ingredients, it really does seem like a better burger.
“The long-term goal of Impossible Foods is to accelerate the switch to a sustainable food system that creates new markets for farmers and helps feed 9 billion people by 2050,” said Impossible Foods CEO and founder Pat Brown in a recent press release. “We plan to expand to a full range of delicious products, including pork, chicken, fish and dairy so that people can continue to eat the foods they love. The burger is just the beginning.”
The Impossible Burger is available at a handful of west coast restaurant locations so far, but when it does make it to your town, will you ditch the cow and make the switch?
Vote and tell us what you think — you can even submit video comments to firstname.lastname@example.org. We will feature the results of the poll and some of your comments on the show!
I don think Bleeding veggie burgers are the next big thing. Veggie burgers are supposed to be for people who do not like meat, so why try to make a Veggie burger, like a meat burger, that´s defeating the whole purpose of the veggie burger. Case and point.
No they are not the next big thing
Yes, I think veggie burgers are the next big thing because this way vegitarians can enjoy burgers too!!