Why Twitter Needs TEENS

By Shelby Holliday 10.30.2013 blog
Why Twitter Needs TEENS

Young people are Twitter‘s biggest users. They are constantly constantly checking social networks, accessing the internet on their phones, and interacting with friends online. With billions of dollars of purchasing power, millennials are also a massive target for online advertisers.

While teens might not be paying attention to the stock market, there is no doubt they will influence the success of Twitter’s IPO on the New York Stock Exchange.

Since Twitter’s business model is centered around promoted tweets and trends, it needs young users to pay attention to advertisers. It also needs young users to keep using Twitter.

So is the social network trending among teens?

I’ve been getting mixed reviews from students lately — some are totally into it, and many use Twitter to follow family, friends, and celebrities. A few are also big on the “second screen” experience — basically Tweeting while watching tv shows, sporting events, and awards shows.

“When they ask you to tweet to them I actually do,” 14-year-old Jonathan Ayala told me. “I like to be involved with what goes on with the show.”

Jonathan enjoys “live-tweeting” music specials like the BET Awards and the Grammys. He is exactly the kind of teen that Twitter needs- one who tweets, retweets, interacts with brands, clicks on promoted trends, and talks to celebs on his Twitter feed. He is the fuel that fires anything trending on Twitter.

Then there are teens who tell me that they have a Twitter account, but they only check it once in awhile. (Or “once in a blue moon,” according to one high schooler.) While these users give Twitter strength in numbers, it doesn’t mean they are viewing ads or interacting with brands.

“I don’t know, (an online ad) just doesn’t catch my attention so I just ignore it,” said high school senior Daniel Torres.

And finally, there are teens who are probably terrifying to Twitter — the ones who are totally over tweeting altogether. They feel no loyalty to the social network, and they have already moved on to up-and-coming platforms like Instagram and WeChat.

“Only old people use Twitter nowadays,” 14-year-old Jonathan Sarmiento told me. He said his friends are mostly on Instagram and Facebook.

There were a handful of kids at Sunset Park High School who told me they just have no interest in using Twitter. And if Twitter doesn’t have users– or at least users who sign on to check their Twitter feeds– how will they ever sell ads?

So what does the future of Twitter look like? And will young people continue using it? Those are the questions that could dictate Twitter’s IPO success and the company’s profitability down the road. Check out the stats below and decide what YOU think.

YOUNG PEOPLE & TWITTER: THE STATS

1. Teens Using Twitter. 24% of online teens used Twitter in 2012, up from 16% in 2011. If Twitter’s teen growth trend continues, a majority of teens (54%) will be on Twitter in 2014. For the first time, teens prefer Twitter to Facebook– a significant milestone for Twitter.

2. Teen Smartphone Use — which plays right into Twitter’s growing mobile ads strategy: 78% of teens have a cell phone, and almost half of those are smartphones. Teens spend 5-8 hours/day consuming media and are increasingly using the internet to do so. One-third of US teens say cell phones and smart phones influence purchase decisions

3. Teen Purchasing Power — Worldwide, the purchasing power of teenagers exceeded $819 billion in 2012. In the US, teens and other millennials influence more than $200 billion in spending.

comments

  1. Gabriella Stern

    I think Twitter is a good thing and a not so good thing. It is good because you can commincate with yuor friends that yuo don’t see because they moved or they go to a different school! It can be bad when people start to cyber bully other kids. People need to keep there mean comments to them selfs! Twitter can get dangrous when people but out where they live or other personal information. Its nice to have convorsations with my cousins that I don’t see that often becuase they live far away so I can know what they are up to and any big news!

  2. Jacob Bennett

    Twitter needs teens but teens don’t need twitter. Most teens don’t know how to live off the land they are lazy

    • Emma

      Yes! I totally agree with you! If anyone watches Duck Dynasty, you notice that in one of the episodes, Sadie was spending to much time on her phone. So Phil made her work to have more feelings about living off the land!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11

  3. Casey

    Thats like asking if a book needs words.

  4. Ashlynn

    I think teens need twitter to keep up with current events and to stay in touch with friends!

  5. nyquan

    I think that we should keep the twitter up their if we had enough money to have the website running and up to date. Even i don’t have a twitter account i think we should still have it running to look for up dates, recipes, celebrities etc.

  6. Owen Deas

    Facebook and Instagram are way more popular. So many people already have Facebook and Instagram accounts.

  7. brittany revels

    its a wast of time to me

  8. Elise

    I have only been on twitter sence last month when i turned 13 and I don’t have a facebook, instagram, or snapchat. I think if u don’t have a twiter you should get one but I also don’t see the point of having a Facebook, Instagram, Snapchat, and twitter beacause usually teens can only handle one sight at a time.

  9. Josh Roberts

    What’s the point of having twitter if people use Facebook and Instagram and snapchat
    I don’t see the point of that

  10. SHANNON DODGE

    TENNS SOULD NOT GET ON TWETER BECAUS THAY SWARI OND TWETER

  11. SHANNON DODGE

    TWTIER DOS NOT NEED TENNS BECAUSE THAY PUT THING THAT KIDS 9 AND UP CAN NOT SEE AND THERE MOM WOLD NOT BE HAPPY AND THE TENNS CAN GET IN A LOT OF TRUBLE AND GET SUED BUY SOMEONE LIKE LEE FREE

  12. Michael Lindsay

    I think that teens do not need twitter, although most of them consider it a necessity to have internet communications. I personally think that twitter is a wonderful website, because it’s one of the only popular micro-blogging social platforms.

  13. kaitlynn hart

    why? Peolple don’t even go on twiiter any more they go on facebook

  14. hannah

    cool

  15. Neil

    truthfully nobody “NEEDS” Twitter but many teens like to be connected to social media like I wouldn’t mind being on Facebook for ten minutes or so

  16. alex-salazar

    scot is soo anoying

    • Charmcaster17

      why do you have to be soooo rude

  17. Maggie Williams

    Teens have many ways to communicant but if they like it then keep on twitting

  18. Ethan

    Remember the old days when people talked face-to-face with everybody? No, because you’re too busy tweeting the world about it.

  19. johnyboy

    yes teens need twitter.

  20. B~money

    Twitter’s kind of confusing to use… I think Instagram is better and more simple.

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