What Market Researchers Do and How to Become One

By Abbey Tiderman 11.29.2016 interact


Do you love finding out why people make the decisions they do? Are you great with people and technology? You could have a dynamic career ahead of you as a market researcher.

What Market Researchers Do

Market researchers have a hand in every aspect of the economy — from fashion retail to the food industry and technology, these professionals conduct field research, in-person focus groups, telephone and online surveys to find out what products and services people want and how much they’re willing to pay for them. For example, a fast food chain may hire a market researcher to find out whether it would be a good idea to roll out a new kind of burger. Or a technology company may use a market researcher to analyze the market for mobile apps.

Market research analysts also study the competition for a certain product and gather information to help predict where the market is going. This way manufacturers know how to market their products. Market researchers have to be good at math (they compile data and survey results into charts, infographics and other easy-to-absorb visuals) and have great presentation skills as they have to present their findings.

Midsection of young woman scanning barcode through digital tablet at supermarket

How to Become a Market Researcher

In order to become a market researcher you’ll at least need to have a Bachelor’s Degree in market research or related field, although a Master’s Degree can boost your earning potential and chances of landing a great job. Getting your Professional Researcher Certification from the Marketing Research Association would also add weight to your resume but is not a requirement for work in this field.

A great way to build your skills now though is to fill your school schedule with relevant courses that incorporate the collection and analysis of data such as statistics, marketing, math and science.

market-researcher1Market Researcher Jobs

According to the US Bureau of Labor Statistics, the median annual salary for a market researcher in 2015 was $62,150, with highest ten percent earning about $120,000. And it looks like becoming a market researcher is a pretty safe bet job security-wise, as the field is projected to experience a faster-than-average growth of 19 percent by 2024.


  1. Justyce

    I would love to become a market search analyst I think it would be fun

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