Vote: Should Celebrities Have to Make It Clear When They’re Getting Paid to Promote a Product?

By Tonka Dobreva 09.06.2016 interact
celebrity-social-media

Are you more likely to buy a product or a brand if you see your favorite celebrity using it on social media? If they love it, that means it’s a great product, right?

Not necessarily. Many celebrities get paid– sometimes a lot!– to endorse certain products or brands on social media, and one consumer watchdog group is asking the government to crack down on misleading social media posts.

According to guidelines posted on the Federal Trade Commission’s web site, “If you write about how much you like something you bought on your own and you’re not being rewarded, you don’t have to worry. However, if you’re doing it as part of a sponsored campaign or you’re being compensated – for example, getting a discount on a future purchase or being entered into a sweepstakes for a significant prize – then a disclosure is appropriate.” The FTC advises that a written disclosure like “Company X sent me [name of product] to try, and I think it’s great” is good to inform the audience that a post is being sponsored, and on social media sites like Twitter and Instagram where character count matters, hashtags like #ad, #sponsored or #promotion are sufficient.

We want to know what you think. Should celebrities have to make it clear when they’re getting paid to promote a product? Vote and tell us what you think in the comments section below. We will feature the results of the poll and some of your comments on the show.

comments

  1. BrookeLyn

    It depends on if want to say it or not

  2. Brooke

    No, because we don’t need know. they are just helping their boss or the promoter of the object. Plus why would we wanna know if they are getting paid.

  3. Isis

    no it is not fair they are people to. they have a right to drink there favorite drink and take a picture . i mean i do. >:(

  4. haniah

    no , because its their picture if they don’t want to they don’t have to if they wanted you to know then they would say it. if they were not celebrities would u be saying this no .

  5. haniah

    no , because its their picture if they don’t want to they don’t have to if they wanted you to know then they would say it. if they were not celebrities would u be saying this no .

  6. Stephon Chandler

    no its not fair

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