Vote: Should It Be Illegal to Charge Different Prices to Different People?

By Tonka Dobreva 02.23.2017 interact

When it comes to shopping online for the latest deals, it turns out that your online history and preferences might be affecting the price tag you get. Northwestern University conducted a study that showed that e-commerce websites can manipulate the personal data they collect on individual users and charge different people different prices for the same item. The researchers screened 16 popular sites like Orbitz, Expedia,, Home Depot and Travelocity and found “numerous instances of price steering and discrimination.”

Price discrimination isn’t illegal in the United States, so the responsibility to seek fairness when it comes to online deals falls solely on the consumers.

We want to know what you think! Should it be illegal for companies to charge different prices to different people? Vote and tell us your opinion in the comments section below. We will feature the results of the poll and some of your comments on the show!


  1. Jaidan James

    Yes because it is not right to treat people differently. This is like treating people with different skin colors differently.

  2. Leo Cavinder

    Yes it should, Because people are different should not mean they are being charged different amounts.

  3. Andreano Tumminello

    I love channel 1

  4. saeeda


  5. Rhyannen

    I truly believe it’s not fair if you choose the price based on there looks,race, or body form it’s just unfair it should be an equal amount for everyone

  6. James

    Yes, if everyone owns the same thing, some people shouldn’t have to pay more.

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